Intel Macs Run Windows Officially

Goodness gracious. Your new Intel based Mac now runs Windows. Officially. With Apple support.
Download the Beta from Apple .
Read all the comments at Engadget, and TUAW has an extensive list of posts on Boot Camp

UPDATE 1: It looks like Parallels, the software used to run Windows on a Mac virtually, might also be use to run OS X on an XP machine, with the help of VMware. TUAW has the story.

UPDATE 2: Apple to start charging for Boot Camp?